About MODZ.EU "Modz" promotes Israel to the Israelis and the rest of the world. Throughout the year building the value of tourism in Israel by creating world-class destination brands and marketing campaigns. Goals • Overseas Customer: we try to promote Israel overseas as a tourist destination, generating additional tourism revenue in Israel throughout the year. • Domestic Customer: we try to increase the value of the domestic market by encouraging key audiences to take additional and/or longer breaks in Israel. • Strategic Tourist Board Partners: we try to work in partnership with the involved administrations and the national and regional tourist boards to build the Israeli tourism industry. • Staff: we try to achieve all goals by making efficient and effective use of resources and by being open, accessible, professional, accountable and responsive. Our goal is to promote an attractive image of Israel. It provides impartial tourism information and gathers essential market intelligence for the Israeli tourism industry.